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What was your vision and inspiration when you have created MAYA ICON?

I was guided both by joy of innovative design and by handcrafted quality jewellery that could be inherited on the next generation. ICON´s distingiushed feature is an entirely handcrafted extraordinarly detailed pattern, that consistently repeats itself throughout the collection that includes earrings of different sizes, collieres and bracelets.

It takes a full day for a well-trained jeweller to produce a pair of ICON earrings, - they are entirely handcrafted. Each ICON is containing hunderds of tiny precious gemstones, yet what I wanted was a synthesis of opulence and graceful charisma that stands the test of time, seen also on medieval Byzantine frescos depicting female royal attire.

Classic stud earrings feature a single gemstone and are usually on the small side – I have modified this approach by creating the ICON that features a cluster of tiny gemstones and by playing with the size. ICON is available in small size - diameter 2cm and big size - diameter 4cm.


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It takes a full day for a well-trained jeweller to produce a pair of ICON earrings,
- they are entirely handcrafted. Each ICON is containing hunderds of tiny precious gemstones,
yet what I wanted was a synthesis of opulence and graceful charisma that stands the test of time,
seen also on medieval Byzantine frescos depicting female royal attire.

What materials are used?

The collection uses silver and gold plated silver, various gemstones such as blue Lapis Lazuli, deep red Garnet, black Spinel, grey Labradorite, white and grey pearls, while the wedding collection uses a pale-blue Aquamarine, milky Opal and peachy white Moonstone, mixed with eternal pearls. Gemstones give me a lot, only looking at them I feel new energy, and fill myself up with love, hope, faith and optimism!

What is best way to wear ICON?

ICON would ideally be worn without other pieces. It sends a strong message, but does not distract from the main performer, a woman wearing them, is actually shining through the ICON.

Maya Babovic

Should ICON only be worn for a special and highly elegant occasions?

Actually, we created 3 different types of ICON earrings. Large stud-like, small stud-like and small stud-like with a hanging baroque pearl. Each of these three models can be used for different occasions, depending also what sort of outfit is matched with.

A large ICON earring is ideal for a gala or black-tie occasion, or simply an elegant dinner, while small ICON with a natural baroque pearl can be used for more occasions, from daily to a nocturn events. Elegant or business lunch, or a late afternoon cocktail can be a great match.

The last, but absolutely not the least is the small stud-like ICON, created for women who prefer to be on the subtle side, small ICONS can really be worn anywhere at anytime, even with a pair of Stan Smiths and jeans.

How would you describe women who wear MAYA?

I design for a woman who is buying jewellery for herself, for a woman who loves fashion and wants to wear something that both stands out and stands the test of time. She has that edginess but also a graceful femininity. It is a piece of accessible luxury that could be adapted to many different situations and activities.

We have just started to sell online and are building our retail presence in the major European cities. MAYA ICON is already sold in the fashion mecca Milan, in byzantine Ravenna, in Munich, Germany and Geneva, Switzerland. Our design is very much liked by sophisticated Russian ladies, so we are currently looking for retail partners in Russia.